Redbox

Challenge

Johnson & Johnson wanted to deliver the smoking cessation market with a sector- leading solution for consumer support - over and above the traditional Nicotine Replacement Therapy products. Competitors and independent bodies were embracing the market and Nicorette needed to ensure a competitive edge, on a global basis.

Solution

Redbox have worked with J&J and the Nicorette team for over 5 years, delivering all aspects of the ActiveStop behavioural support programme.

The advanced technology platform includes web, email, two-way SMS, interactive voice response (IVR) - with Redbox being responsible for the design and development of all aspects of the service.

Redbox provide global hosting and support for all installations in the 12 countries running the programme.

Redbox have also designed and developed discrete versions of the programme that deliver varied consumer experiences and pathways as appropriate for different markets and consumer requirements.

Result

ActiveStop has been launched in many key markets around the world including multiple languages (including Chinese, Russian and English). Its success is measured by its results - consumers have double the likelihood of successfully quitting smoking using ActiveStop with Nicorette.